Why I Love: Airmail on macOS

As much as some of us would love to do without, email remains a constant in our lives. It's a vital communication medium that, despite collaboration tools such as Slack and Skype For Business, isn't going away anytime soon. 

Thankfully, there are some great tools out there. Apple Mail, despite great improvements in the last few releases, isn't without its faults and the power users out there need something more. 

My app of choice is Airmail on macOS.I'd like to point you to a post that I wrote for Think Productive that outlines some of the key features that keep Airmail as part of my weapon-savvy arsenal. There are far too many to outline, you have to dive in and look for yourself, however, there are some must-have components to Airmail that are sadly lacking in Apple Mail and some competitors. 

Check the Think Productive post out here. I'd love to know how you utilise Airmail or if there are other tools that you prefer (and why..!). I've turned the comments on below so you can feedback. 

We've got Email backwards

Think back to the good old days of writing a letter. I used to write to a couple of pen-pals (remember that phrase?! Wow, so retro!) and remember implicitly the time and effort I used to take to make sure I had collected all of my thoughts and written down exactly what I wanted to say. Cool things that had happened in my life, new things I'd bought, programmes and films I'd been watching on TV - all written down, ready to send.


You'd then get your envelope, write down the name and address of the recipient, before wandering across to the Post Office, purchasing a stamp and sending the letter on to it's final destination.

Writing letters - I'm sure it's all flooding back to you now.

You never used to start this process by getting the envelope, scribing the name and address information and then getting a sheet of paper to write the contents of the letter...did you? I'm sure the answer is no. That just seems...wierd, right?

So why do we this with email?

We all do it, because it's how the applications are presented to us. You click the New Mail or equivalent button and the first thing you do is? You fill in the To field with the recipient's name! Then you put your CC'd people in, a subject line and away you go.

Now we've established that, answer the following question as honestly as you can.

Have you ever accidentally clicked Send on an incomplete email? I'll be honest. Until recently, I would do this on a weekly basis, especially if you have keyboard shortcuts setup to send the email rather than click the Send button in the application.

How unprofessional does that incomplete email look? What about the fact you haven't edited it yet and it could contain spelling errors or aggressive content? What if you realise after the fact that some people in the CC field don't need the email after all, or shouldn't have visibility.

It's a mess that can be so easily avoided.

1) Draft the text first. Spell out exactly what you want to say.

2) Don't send the email straight away - this isn't instant messaging after all. Review the text, especially if it's potentially sensitive.

3) Fill in the Subject field when you are happy the message can be sent. How you setup the subject field is down to you. Myself, I try to ensure that the reader is in no doubt as to the contents of the email by creating a detailed subject. If I expect a response, this is in the subject field to, so that when they are scanning their inbox, they can see I will be waiting on something.

4) Fill in the recipient names. This is when your email is ready to go.

Remember, emails do not just require a commitment from your time bank to write. You are also requesting that the recipient takes time to read it as well, so take the time to make it as efficient for them to read as possible.

Wouldn't it be great if developers provided an email view that had things...the right way round?!

Email Philosophies - Does Yours Need to Change?

Email is a huge part of our working life - let there be no mistake about it. Yet it can also be one of the biggest stumbling blocks when it actually comes to getting work done! 

Different people use their email in very different ways. Some use it as a To-Do List, by leaving the emails they need to respond to, or emails that remind of tasks they need to do sitting in their inbox. Not my method at all, that's for sure. Others see their email as a nuisance - an inconvenience that needs to be avoided as it actually stops them working. "Hey, they don't KNOW I haven't read that email, so I don't have to respond, right?" - sound familiar? I bet we've all been there!

The fact is, as long as peoples attitudes to email continue to differ, we will always have the potential to have communication problems as long as email remains the mainstay of information exchange between businesses around the world and will also hinder productivity amongst the majority of people who don't adhere to a strict system for dealing with it. 

Here's how I work with email. As said many times before, this won't work for everybody. In fact, there are certain people with jobs where this just absolutely CANNOT work - however I'm fortunate enough to be in a position where it does. 


Generally throughout the course of a day, I will go into my Inbox twice - maybe three times to check for my messages. Never first thing in the morning - that's when my energy levels are at their highest so I want to crack on with one of my most labour/mind intensive tasks (Eat those frogs) but usually when I've completed my first 30/10 or 50/10 Pomodoro block. For those reading who understand Pomodoro and think that should be a 25/5 block, then I should point out I suffer with a really ridiculous form of OCD which means I cannot deal with odd numbers!

I'll then check either before or after lunch and, if time permits, before I head home. The way I see it is that email is for the flow and exchange of information - not for the reporting of crises or requests for essential information. If something is mission critical and I am being relied on to provide a fix, then sending me an email is not really the way to get hold of me - phone me! 


When I'm working on a Pomodoro block of work, email alerts are off. I see an email alert as being the same as a tap on the shoulder - and who can work when they are tapped on the shoulder over a hundred times a day? It just isn't practical or feasible. I do, however, have a pre-defined set of VIP's who ARE allowed to get through to me during this time. The Project Manager I'm working for at any time could be one, my wife is always another!


If I'm not feeling strict enough to not check my notifications (we're all weak sometimes, it's true) then rather than fetch my mail automatically, I'll configure my devices to check every hour, or even two hours if needed. This ensures I'm not checking my phone on the off-chance there might be something. 


From a productivity standpoint, trying to keep your Inbox empty is crucial. When items come in, I do one of three things - I Do, Delegate or Defer the item based on what needs to happen with it. If it will take less than two minutes, and I'm the appropriate person to deal with it, I do it. It's done, gone, fantastic. If it will take longer than two minutes, I defer it to a later date by adding the details of the task I need to do to OmniFocus and filing in an appropriate email folder. I will also defer something if I think it's something I may be interested in, in the future. For example, I may get an email from TicketMaster saying that my festival tickets are being released soon, in which case I will put it in a Someday/Maybe folder and review appropriately. 

If I need to delegate it to someone else, then it gets delegated out appropriately and filed, with a reminder that I need to follow up on the task. 

Also, there is a Reference folder for those items whereby I don't need to do anything specific with it, however I may need to refer to it in the future - like warranty information for a purchase, or a licence code for some software. 

The Inbox Zero technique is one of the best things I picked up from David Allen's GTD book and I cannot recommend it enough!

So I suggest you take the time to look at your email philosophy and make changes appropriately. Do you have an inbox that continually has a three figure number of unread emails? Well you are never going to be motivated as long as you see that. Do you find yourself reading emails more than once as you scan through your inbox? Well, you should only read an email more than once if you really love reading that email - and I don't think there are that many of them around!!

Once you have your technique down, you'll find it so much easier to manage and you never know, you may just find yourself looking at other areas of your life and applying a new philosophy to that as well.